Background

Save the Children is the world’s first independent children’s organisation, dedicated to ensuring that every child has access to the fundamental rights of survival, protection, development, and participation. Established in 1919, the organisation has grown to become a global leader in advocating for children's welfare, working tirelessly to provide support in times of crisis and to promote sustainable development strategies.

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In Hong Kong, Save the Children plays a vital role in addressing local and global challenges affecting children. Its initiatives encompass various areas, including education, health, protection, and humanitarian response. The organisation’s commitment to transparency and accountability is reflected in its annual reports, which provide stakeholders with insights into its operations, achievements, and financial allocations.

Award Achieved

HKMA Best Annual Report Awards 2024 - Citation for Design

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Design Solution

The report balances text and imagery to create an engaging narrative, guiding readers with headings and subheadings. High-quality photographs evoke emotional responses and illustrate the organisation’s impact, enhancing visual appeal and storytelling.

A cohesive colour scheme, primarily red, teal, yellow and orange accents, creates visual harmony. This palette aligns with the Save the Children brand, reinforcing its identity. Brand graphics, including the logo and thematic icons, enhance recognition and unity across sections.

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Typography enhances readability with a mix of sans-serif fonts for headings and body text. Important figures are emphasised with larger sizes and contrasting colours to draw attention.

Infographics present complex data in an accessible format. Various charts and tables succinctly convey financial information and program achievements, such as pie charts showing fund distribution and bar graphs highlighting program growth. These visual elements aid comprehension and break up text.

The design of the Annual Report 2023 meets the need for information dissemination while aligning with Save the Children’s mission. Compelling visuals and organised content effectively communicate achievements and inspire stakeholder support.