Elevating the Art of Luxury Travel
Timeless
Elegant
Sophisticated
Adventurous
Harmonious
Background
Luxtination is a unique travel experience that curates experiences for discerning travellers seeking luxury, adventure, and ancient heritage. With a commitment to creating unforgettable journeys, Luxtination connects its clients to exclusive destinations around the world, offering unparalleled access to rich cultural experiences. The brand embodies sophistication and adventure, making it the perfect choice for those who desire a deeper engagement with the world.
In a competitive market, Luxtination stands out by focusing on three core themes: Ancient, Adventure, and Luxury. These themes inform the brand's identity and are integral to its offerings, guiding the design elements that reflect its mission. As a brand that caters to high-end clientele, it is essential that every aspect of Luxtination's branding communicates its dedication to quality and unique experiences.
Design Solution
The Luxtination logo is crafted using a custom-made, classic serif typeface that conveys a sense of timeless elegance. This choice of font reflects the brand's mission of merging luxury with destination experiences, symbolised through the careful integration of the words "LUXURY" and "DESTINATION." The serif typeface evokes sophistication, resonating with the expectations of the brand’s discerning clientele.
The colour palette for Luxtination consists of camel yellow, grassland green, and ocean teal. Each colour represents one of the three main aspects of Luxtination's offerings:
Ancient: Camel Yellow captures the essence of ancient heritage, reflecting the rich histories and cultures.
Adventure: Grassland Green represents adventure and the natural world, inviting clients to explore the great outdoors.
Luxury: Ocean Teal symbolises luxury and connotation, echoing the luxury side of the brand.
This harmonious colour scheme not only enhances visual appeal but also strengthens the brand identity by aligning with the themes that Luxtination promotes.
Brand Identity | Brand Guidelines
Luxtination
