Gorgeous and elegant, inheriting Hong Kong sausage culture
Background
HK Heritage Pork is one of the few branded black pig farms and companies in Hong Kong that implements a vertically integrated business model, encompassing self-propagation, self-raising, and self-marketing. By having its own farm, HK Heritage Pork is able to provide consumers with delicious, safe, and fresh local pork. The company's dedication to quality and its unique approach to pork production make it a standout player in market.
Design Solution
The design of the HK Heritage Pork Lap Cheong (Chinese sausage) box package is a stunning blend of vibrant, traditional Chinese illustrations. The overall aesthetic captures the essence of Hong Kong's rich cultural heritage while also appealing to contemporary consumers.
The main visual feature of the design is the intricate auspicious flower patterns and symbols that adorn the box. These include peonies and plum blossoms, intertwined with delicate geometric frames and patterns. The colour palette is a contrasting combination of red, blue, brown and purple, creating a sense of energy and celebration, and represents four different combinations: Lean Cut Chinese Sausage, Chinese Liver Sausages, Chinese Sausages and Assortment Box.
The overall composition of the design is balanced, such as classic Chinese calligraphy style and use of clean space. This approach adds depth and cultural meaning to the packaging. Make sure it’s visually striking without feeling overwhelming or confusing.
In summary, the packaging design cleverly integrates traditional Chinese elements. Vibrant, auspicious illustrations with well-designed layout and composition. The design effectively communicates the brand’s commitment to quality, authenticity and its connection to the local pork industry.
The main visual feature of the design is the intricate auspicious flower patterns and symbols that adorn the box. These include peonies and plum blossoms, intertwined with delicate geometric frames and patterns.
Packaging
HK Heritage Pork Lap Cheong Box
