Vibrant Hong Kong Classic Tradition
Background
Fillture Group is a Hong Kong-based recruitment agency that operates a diverse portfolio of brands, each catering to distinct market segments. At the core of the group's mission is a steadfast commitment to empowering job seeker to achieve their full potential, whether through career coaching, or innovative recruitment solutions.
Design Solution
The design captivating synthesis of traditional Chinese elements and the iconic visual identity of Hong Kong. Embodying the brand's deep appreciation for the city's rich cultural heritage, the calendar seamlessly blends classic motifs and imagery, creating a visually striking and immersive experience.
The cover mainly uses "regular script" Chinese characters" in a refined, elegant font. This typographic treatment establishes a strong connection to the cultural roots of Hong Kong, inviting the viewer to explore the design's deeper layers of meaning.
Complementing the traditional motifs, the calendar showcases a series of vibrant illustrations and images that capture the essence of Hong Kong's iconic architecture, bustling street scenes, and everyday life. From classic old estates to bustling market, the design pays homage to the city's unique visual identity, allowing the viewer to immerse themselves in the pulsating energy of Hong Kong. Intricate patterns and symbols, such as intricate diamond shapes and ornamental flourishes, are thoughtfully integrated throughout the layout, adding depth and complexity to the overall aesthetic.
The result is a visually captivating and culturally significant design that will undoubtedly resonate with those who appreciate the unique charm and legacy of Hong Kong.
Art Direction | Graphic Design
Fillture Group 2022 Calendar
