Background

BG Jewellery was established in 1986, focusing on creating elegant and refined pearl and diamond jewellery. The brand encompasses two sub-brands: Pearl Atelier and Diamond Atelier, each specialising in the design and production of pearl and diamond accessories respectively. BG Jewellery seeks to transform the natural beauty of pearls and diamonds into fashionable and sophisticated jewellery that caters to the taste and lifestyle of the modern woman.

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Design Solution

The brand identity design for BG Jewellery perfectly captures the core brand values of elegance, sophistication, and modernity. The visual identity system adopts a refined and minimalist design approach, utilising rich lines and geometric elements that seamlessly integrate the appearance of pearls and diamonds.

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The brand logo features four interconnected geometric shapes, representing the fusion of pearls and diamonds. Rendered in a predominant gold and light green colour, the logo exudes a fresh and refined aesthetic, while the elegant lines infuse an air of luxurious elegance. The brand name below is presented in a classic English typeface, conveying a sense of simplicity and sophistication. The overall logo design is sleek and fashionable, embodying BG Jewellery's pursuit of elegant aesthetics.

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The entire brand visual system extends the design language of the logo, maintaining a high degree of harmony and consistency in terms of colour, typography, and layout. Printed materials such as brochures and business card extensively utilise the geometric elements, creating a sophisticated and elegant overall visual identity. The product imagery employs a natural and simple photographic approach, with soft colour tones and meticulously crafted jewellery pieces, highlighting the inherent refined beauty of the products.